Natures Path Founder Arran Stephens is a wealth of knowledge to the food industry and very much a pioneer of the organic food movement back in in the 1970?s. His core values are rooted in sustainability, community, and spirituality which has become the guiding like for him in shaping his business career. His?personal and professional life has been modeled after his father, Rupert Stephens, who taught him to,??Leave the earth better than you found it.?
As his business has grown, Nature?s Path has become the best-selling brand of certified organic cereal in North America, a leader in its category. ?The brand is now international, and is sold in New Zealand, Australia, and the United Kingdom.?Nature?s Path has four production facilities in Canada and the US; the company sells its products through specialty food stores and other retail outlets in about 40 countries.
In this Episode, Arran shares practical wisdom on building his business with his ?experiences with retailing, manufacturing, and distribution.
00:15 Introduction
01:05 Tell us a little bit about yourself?
06:30 Partnerships and Buy/Sell agreements
08:00 Working with the right people
09:45 Ways to motivate people
11:50 Tell us a bit about the path you took and some of the challenges
21:30 Can you tell us about a major accomplishment you have achieved and a bit about the competition?
25:45 Tips you can do to build your food production business
26:00 What would you be your first step?
28:50 Having a goal
29:30 How do you market the product?
34:25 Can you talk about people and process?
38:00 Can you tell us something about the most efficient things you do in your home kitchen?
40:00 You are a great gardener as well, can you tell us a great gardening tip?
41:50 Where can people find you online?
43:00 Any additional closing thoughts
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